The Whiz · Partner Brand Bible
v 1.0 · Apr 2026
Est. by RevKitchen

THE
WHIZ!

Whiz with attitude.
A delivery-only Philly cheesesteak brand for partner kitchens. Real ribeye on a flat top. Real Amoroso roll. Real Cheez Whiz from the can. You cook. We bring the order.
For
Partner kitchens
AOV target
$16 – 24
Food cost
30 – 34%
Door-time KPI
≤ 20 min
Kitchen fit
Any with a flat top
For partner kitchens

A virtual brand that runs in your kitchen. You cook. We bring the order.

The Whiz is operated as a virtual brand on the RevKitchen platform. You — the partner kitchen — chop the steak in your existing space, on your existing flat top, using your existing distributor, your existing staff. RevKitchen provides the brand, the recipes, the in-app listing, the photography, the marketing, and the customers. You add a Philly cheesesteak brand to your delivery business without changing anything about your dine-in operation.

What RevKitchen provides
  • The Whiz brand · trademark, recipes, kitchen manual, voice guide
  • All app listings · UberEats / DoorDash / Grubhub setup, photography, descriptions
  • Marketing · paid social, creator seeding, the launch calendar in §09
  • Branded packaging · foil sleeves, paper sleeves, sauce-cup labels, "from the can" stickers
  • Ops dashboard · door-time KPI tracking, mystery-order audits, support
  • Onboarding · 2-day kitchen training (slicer + chop technique) + 30-day ramp coaching
What you provide
  • Kitchen · flat top (425°F sear / 350°F hold zones), slicer, bain-marie
  • Ingredients · sourced from your existing distributor (recipes are open)
  • Labor · 1 line cook can run The Whiz alongside existing menu
  • Cooking · slice, chop, build, foil-wrap per the manual
  • Hand-off · a hot foil-wrapped steak at the door in 20 minutes or less
  • Standards · pass weekly mystery audits to stay on the network
Unit economics · what an order looks like
$19
Average order value · steak + side + drink
~32%
Food cost · ingredients + packaging
9 min
Active labor per order · slice (prep), chop, build, foil
~56%
Gross margin to you · after platform fees + RevKitchen royalty
Ribeye is the highest-cost ingredient and is sliced fresh daily. Detailed P&L worksheet provided during onboarding.
Expected volume · month 1

20–40 orders/day baseline once listings are live. Most volume late-night Thu–Sat. Flat top occupies ~10–15% of capacity.

Expected volume · month 6

80–140 orders/day at a stabilized partner. Late-night (10 PM – 1 AM) is 35–40% of revenue.

Time to first order

10–14 days from signed partner agreement to live listings. Includes 2-day kitchen training (slicer setup + chop technique).

01 · Brand strategy

The opposite of "we do cheesesteaks too."

Mission

The Whiz makes the cheesesteak you actually want at 1 AM. Real ribeye, shaved daily. Real Amoroso roll, pressed and toasted. Real Cheez Whiz, from the can, on purpose. Foil-sleeve packaging that holds heat for 20 minutes of delivery time.

Insight

Outside Philly, the cheesesteak market is undersaturated and under-served. The chains do bad versions; the independents don't deliver well. The opening is a confident, late-night-skewed brand that's loud about being from the can — so customers know what they're getting.

Target consumer · "The Late-Night Group Order"
21 – 35
Primary age
Group of 3 – 5
Group order is common
Thu / Fri / Sat
Peak nights · 10 PM – 1 AM
$22
Per-person willingness
Late-twenties post-bar order, post-shift restaurant industry workers, college upperclassmen. Knows what a real Philly steak tastes like. Won't tolerate cheap cheese product or a soft Subway-style hoagie roll. Will tip the driver well if the steak shows up hot.
Not trying to be

Pat's. Geno's. Jim's. The pilgrimage Philly stops. We are not selling Philadelphia.

Playing in the lane of

Cheesesteak Factory, Charleys Philly Steaks for delivery, the late-night cravings tier of the menu.

Winning by

Being loud about the can. Most brands hide it. We brag about it. The hill we die on becomes the marketing.

02 · Visual identity

Loud type. Whiz orange. No apology.

Primary logo
THE WHIZ!
FROM THE CAN, WITH LOVE
Splat · mark
!
Roundel · sticker
THE
WHIZ!
On dark · packaging
THE
WHIZ!
WIT WHIZ.
Color system
Bone
#FFF8E8
Ink
#0E0E0E
Whiz Orange
#F18A1F
Whiz Deep
#C4690D
Cheesy Yellow
#FFC93C
Paper
#FBF3DC
Bone is the default surface. Ink is the voice. Whiz Orange is the moment — the exclamation, the heat sticker, the hover state. Cheesy Yellow is the hype layer — cheesy callouts, "wit whiz" stickers, late-night neon. Use one accent at a time. Two if you mean it.
Typography
Display · Bowlby One
WIT WHIZ.
YOU HEARD US RIGHT.
FROM THE CAN.
Round, chunky, all caps. The branded face. Used for headlines, the wordmark, every all-caps moment. The Whiz doesn't whisper.
Body · Inter
12-inch Amoroso roll, pressed. 6 oz ribeye, shaved daily, chopped on a flat top.
Wit means with onions. Witout means without. Tell us in the order notes.
Old Whiz is the default. New Whiz is the truffle upgrade. Wiz Khalifa is hot. No Whiz is provolone.
Neutral, modern, readable. For body, captions, UI. Sentence case, never all caps in body.
03 · Origin story

We didn't reinvent the cheesesteak. We just stopped hiding the can.

The Whiz starts with a confession. Most cheesesteaks outside Philly are bad. Wrong bread. Chewy meat. Whatever cheese was on hand. Most national cheesesteak brands try to "elevate" the steak with sourdough and gruyère — and miss the entire point.

We built The Whiz to fix that. Not by being the fanciest cheesesteak brand on the app — by being the one that treats the cheesesteak like it's supposed to be made. Real ribeye, shaved daily. Real Amoroso rolls, flown in from South Philly. Real Cheez Whiz, from the can, with three sibling whizzes for when you want to upgrade.

We don't run dining rooms. We partner with flat-top-capable kitchens across the country — every one with the same slicer, the same chop technique, the same 20-minute door-time KPI. That's how we keep cheesesteaks consistent in Houston and Hartford.

The voice is loud about the can. Most cheesesteak brands hide their use of Whiz. We brag about it. From the can, with love.

One-liner (DoorDash)

Real ribeye cheesesteaks, foil-wrapped and delivered hot.

Tagline

Whiz with attitude.

Bio (under 150 chars)

whiz with attitude 🔥 · real ribeye · real amoroso · from the can, with love · order ↓

04 · Voice & tone

Loud. Confident. In on the joke.

Voice pillars
  • Direct. Short sentences. Strong verbs. We don't bury the lede.
  • Confident about the can. We never apologize for using Cheez Whiz. It's the brand.
  • Witty, not jokey. We earn the laugh.
  • Specific. We say "Amoroso," not "hoagie roll." We say "from the can," not "signature sauce."
  • Philly slang, not stereotype. Wit. Witout. Long hots. Never a fake accent in writing.
Voice in the wild
Menu description

The OG Whiz. Chopped ribeye, sweet onions, Old Whiz from the can. The benchmark.

Instagram caption

friday. wit whiz. you know the move. 🔥

Push notification

it's 11pm. she's hot. come and get her.

We say
  • ✓ "Wit / witout"
  • ✓ "Amoroso roll" (always by name)
  • ✓ "Long hots"
  • ✓ "Chopped" / "Chop"
  • ✓ "From the can"
  • ✓ "Wit Whiz"
We don't say
  • ✗ "Hoagie roll" (it's an Amoroso)
  • ✗ "Steak sandwich" (it's a steak)
  • ✗ "Bites" / "Yummy" / "Mouthwatering"
  • ✗ "Authentic" / "Inspired by"
  • ✗ Phonetic accents ("fuhgeddaboudit")
  • ✗ Fake apology for the can
05 · Menu

Six steaks. Four whizzes.

The menu is built to run any flat-top kitchen. One ribeye SKU. One Amoroso roll. Four whiz options. Six steak names. The matrix gives you variety without operational sprawl.

The lineup · 6 core steaks
Pick your flex
Classic · Wit

The OG Whiz

$12.95

Chopped ribeye, sweet sauteed onions, Old Whiz from the can. The benchmark. Wit means with onions.

Default whiz: Old Whiz · Default modifier: Wit (onions)
Hot · Loaded

The Loud One

$13.95

Chopped ribeye, our chipotle Wiz Khalifa, sliced long hot peppers, sweet onions. Bring napkins.

Default whiz: Wiz Khalifa · Heat: 4/5
Purist · Provolone

The Quiet One

$12.95

For Whiz skeptics. Aged provolone, ribeye, salt, pepper. Witout. We see you.

Default whiz: No Whiz (provolone) · Witout (no onions)
Mushroom · Truffle

The Forager

$14.95

Sauteed cremini & shiitake, our truffle-cream New Whiz, caramelized onions. Cheesesteak grew up.

Default whiz: New Whiz (truffle) · Premium
Chicken · Classic

The Chicken Cousin

$11.95

Chopped chicken thigh (yes, thigh — it's juicier), Old Whiz, onions, sweet peppers.

Substitute protein · Default whiz: Old Whiz
Veg · Friendly

The Whiz Kid

$10.95

Chopped mushrooms, peppers, onions, Old Whiz on Amoroso. The vegetarian flex.

Cooked on dedicated veg flat-top zone · No beef contact
The whizzes · pick a lane
Old Whiz

Default · No Heat

Cheez Whiz, from the can. Heated to 165°F in a bain-marie. Sharp, salty, thick. The original.

New Whiz

Premium · No Heat

House truffle-cream upgrade. Cremini purée, parm, butter, black truffle oil. The +$2 upcharge.

Wiz Khalifa

Hot · Smoky

Chipotle, smoked paprika, lime, brown sugar. Slow burn. Can be added to any steak.

No Whiz

Provolone · Mild

Aged sharp provolone. Two slices, melted by the warm steak. For the Whiz purists.

Modifier system · every order
Steak size
  • 12″ (default) · $10.95 – 14.95
  • 8″ half · $7.95 – 10.95
Add-ons
  • Long hots · +$1.50
  • Bacon · +$2.50
  • Extra Whiz cup · $1.50
  • Add cheese · +$2
Combos
  • The Solo (steak + fries + drink) · $16.95
  • The Pair · $31.95
  • The Family Whiz (4) · $59.95
06 · Off-the-shelf, every ingredient

Any flat top. Any city. Source it locally.

The Whiz is built to run on what's already on a partner kitchen's invoice. No proprietary kits. No "ships from us." Every ingredient is something a Sysco, US Foods, Restaurant Depot, or a regional Italian distributor stocks today. Recipes and specs are open to partners — consistency comes from the slice, the chop, and the workflow.

Protein
  • Whole ribeye, USDA Choice
  • Chicken thigh, boneless skinless (alt)
Sliced fresh on a Bizerba or equivalent slicer each morning. Standard SKU at all major distributors.
Bread
  • Amoroso 12" Italian roll
  • 8" half option (same supplier)
Amoroso ships nationally to most Italian-American distributors and restaurant supply houses. If unavailable in market, contact RevKitchen ops for alternates.
Cheese
  • Cheez Whiz (Kraft, original) · for Old Whiz & Wiz Khalifa
  • Aged sharp provolone (sliced) · for No Whiz
  • Heavy cream + parm + butter · for New Whiz
Cheez Whiz is a stocked Kraft SKU at every major distributor.
Sauce ingredients (Wiz Khalifa)
  • Chipotles in adobo · smoked paprika
  • Brown sugar · lime · cracked pepper
  • Cremini mushrooms · black truffle oil (for New Whiz)
Toppings & sides
  • Sweet onions · long hot peppers · sweet bell peppers
  • Russet potatoes (fries) · low-moisture mozz (sticks)
  • Spanish onion (rings) · panko · stout beer (batter)
Equipment
  • Flat top with two zones (425°F sear / 350°F hold)
  • Bizerba 350-X or equivalent slicer
  • Bain-marie · two metal spatulas (the chop)
Kitchen compatibility · what partners already stock
Burger / diner

Already have flat tops, fryers, fries, onions, peppers. Need to add: ribeye SKU, Amoroso rolls, Cheez Whiz, slicer setup. Best fit by a mile.

Wing & pub

Already have flat tops, fries, hot sauce. Need to add: ribeye, slicer, Amoroso rolls. Acceptable fit.

Sub / sandwich shops

Already have rolls, slicer, sandwich infrastructure. Need to add: flat top (if not present), Cheez Whiz. Acceptable fit if flat top is in place.

Every ingredient on this page is sourced from the partner's existing distributor. The Whiz does not sell ingredients to its kitchens. Brand consistency comes from the slice, the chop, and the workflow — not from controlling supply.
07 · Photography direction · provided to partners

Foil sleeve. Flat-top action. Cheese pull, real.

RevKitchen handles all photography for the in-app listings. Style direction shown here so partners understand the visual identity. Photos are commissioned per market or pulled from the central asset library.

Style rules
  • 01 3/4 angle, foil sleeve peeled. Hard side light. Real shadows.
  • 02 Black box, foil glistening, cheese pull caught mid-stretch.
  • 03 Steam if real. Never faked. Never via Photoshop.
  • 04 Process shots: flat-top action, the chop with two spatulas, ribeye slicer feed.
  • 05 Hands in frame are encouraged. Never cutlery.
  • 06 Late-night context: dim bar lighting, neon, post-show energy.
Shot list (launch)
  • The OG Whiz · foil peeled, cheese pull1
  • The Loud One · long hots visible, steam2
  • The Quiet One · provolone melt, minimal3
  • The Forager · truffle whiz drizzle4
  • Flat-top chop · two spatulas in motion5
  • Ribeye on slicer · paper-thin curls6
  • Whiz can in frame · ingredient hero7
  • Amoroso roll close-up · pressed crisp8
AI image prompts · for concept art and moodboard reference

Run through Flux or Midjourney v6 for generating concept imagery. Commission a food photographer for final shoots.

// The OG Whiz · hero
3/4 angle close-up shot of a 12-inch Philly cheesesteak on a long Amoroso roll, foil sleeve peeled back, melted Cheez Whiz dripping, chopped ribeye visible, sweet onions, hard side light, steam rising, black corrugated takeout box visible, late-night kitchen energy --ar 4:3 --s 250
// Flat-top chop · process
Macro action shot of two metal spatulas chopping ribeye on a sizzling flat top, steam rising, sweet onions sweating, kitchen line action, hard light, sparks of sear, dramatic kitchen photography --ar 4:3 --s 220
// Whiz can · brand moment
Iconic still life of an open Cheez Whiz can being poured into a bain-marie insert, golden glossy whiz cascading, on a stainless steel kitchen line, dramatic side light, a single Amoroso roll in soft focus background --ar 1:1 --s 250
// Late-night group order
Three young adults at a bar table at midnight, three foil-wrapped cheesesteaks open, hands tearing through, beer bottles, dim warm light, neon outside the window, real apartment / dive bar feel, film grain --ar 4:5 --s 200
08 · Digital presence · what your customers see

Where the brand actually lives.

DoorDash listing
The Whiz · Cheesesteaks Done Loud
4.7 ★ (683)
15-25 min·$1.99 delivery·$$

Real ribeye cheesesteaks, foil-wrapped and delivered hot. Real Amoroso rolls. Real Cheez Whiz, from the can.

@thewhiz
Instagram

whiz with attitude 🔥
real ribeye · real amoroso
from the can, with love
order ↓

thewhiz.co
T
@thewhiz
TikTok

what you're eating tonight
real cheesesteaks · order ↓

thewhiz.co
𝕏
@thewhiz
X / Twitter

whiz with attitude. yes it's the can. fight us.

thewhiz.co
One-page website · thewhiz.revkitchen.co
View live site →

RevKitchen builds and maintains the consumer site. Your kitchen never touches it.

thewhiz.revkitchen.co
09 · How customers find you · marketing run by RevKitchen

Four weeks. Thirty posts. Late night is the hero.

This is the marketing rhythm RevKitchen runs on your behalf during a market launch. You don't post any of this — RevKitchen's brand team handles the calendar, the creators, the paid spend, the captions. Shown here so you know what's driving traffic to your kitchen.

Week 1 · Stealth
Soft launch · 3 markets
  • • 8 partner kitchens (NYC, Boston, Austin)
  • • Zero paid spend
  • • Watch first 500 orders for chop quality & door time
  • • Dial-in slicer setup per partner
Week 2 · Seeding
Late-night creators
  • • Seed 30 food + late-night creators
  • • Target post-bar, dorm, restaurant-industry accounts
  • • $80 DD credit + affiliate per creator
  • • Expect: 12+ posts, 2 viral
Week 3 · Paid
Late-night push
  • • $15K spend across Meta + TikTok
  • • Boost the strongest creator posts
  • • 9 PM – 1 AM Thu/Fri/Sat windows
  • • DoorDash promoted listing
Week 4 · Expand
40 markets
  • • Deploy to all flat-top capable partners
  • • Family Whiz 20% off launch promo
  • • Daily IG/TT cadence begins
  • • Target: week 4 = 8x week 1
Platform legend
Instagram
TikTok
X / Twitter
The weekly rhythm (template)
Mon
Steak of the week
Tue
Whiz explainer
Wed
Reel · chop ASMR
Thu
Late-night tease
Fri
Family Whiz
Sat
UGC repost
Sun
Loud One dare
10 · Operator FAQ · the partner-agreement questions you have

Honest answers. Before you sign.

Will it cannibalize my existing menu?

No. The Whiz lives on the delivery apps under its own brand listing. Dine-in customers don't see it. The only overlap with an existing burger menu would be the flat-top usage during peak — see "What kind of kitchen fits this best" for capacity guidance.

What's the royalty structure?

Flat percentage of net sales (after platform fees). Covers brand license, packaging, marketing, ongoing ops support, and the in-app listings. Exact rate in your partner agreement. We don't take a cut of your existing brands' revenue — only Whiz orders.

Do I have to buy ingredients from RevKitchen?

No. Every ingredient is sourced from your existing distributor — Sysco, US Foods, Restaurant Depot, regional vendor. Recipes are open. We provide the spec; you cook it. Brand consistency comes from the slice + chop + workflow, not from us controlling supply.

What kind of kitchen fits this best?

Burger spots and diners with a flat top. Wing & pub kitchens with flat-top capacity. Sub shops if they're willing to add a flat top. See §06 for the kitchen-compatibility matrix.

What about Amoroso rolls?

Amoroso ships nationally to most Italian-American distributors and major restaurant supply houses. If your distributor doesn't carry them, we work with you to source through a regional alternate during onboarding. The roll is non-negotiable for brand consistency.

Can I run multiple RevKitchen brands at once?

Yes. The Whiz pairs especially well with Cluck Yeah (wings) and Crustfather (pizza). Each brand has its own listing, its own orders, its own royalty. Combined, they typically add 30–60% incremental revenue without adding seats or rent.

What happens if I underperform?

Two failed mystery audits in any 14-day window triggers a coaching review. A pattern of brand inconsistency (door times, chop quality, sauce ratios, photo quality, rating drops) can lead to brand removal — handled through the partner agreement, never as a surprise. We'd rather coach than terminate.

How do I exit if it's not working?

30-day notice from either side after the initial 90-day pilot. We pull the brand listings, ship you a final royalty statement, and you keep operating your existing menu. We don't penalize partners for trying it and walking away.

Ready to talk?

Email partners@revkitchen.com with your kitchen address, equipment list, and current weekly delivery volume. We'll send a partner agreement and book the kitchen training within 48 hours.

FROM THE CAN.
WITH LOVE.
The Whiz · Partner Brand Bible · v 1.0 · April 2026
Operated by eKitchen LLC · A RevKitchen Brand · For partner kitchens · Confidential.